MBA in Brand Management – Build, Position, and Grow Iconic Brands

Course Description:

Unlock the power of branding with our MBA in Brand Management, designed for aspiring professionals who want to create, manage, and grow influential brands. This specialized program blends marketing strategy, consumer psychology, and digital branding to empower students with real-world brand leadership skills.

Offered in online/distance learning mode, this UGC-approved program is perfect for working professionals or graduates aiming to pursue high-growth careers in advertising, brand consulting, FMCG, retail, luxury, or digital sectors.

✅ NAAC A+ Accredited University
🎓 Degree Recognized by UGC
🕒 Duration: 2 Years | 📚 4 Semesters
💼 100% Placement Assistance & Internship Opportunities

Major Course Topics:

1. Principles of Marketing & Consumer Behavior

2. Strategic Brand Management

3. Integrated Marketing Communications

4. Brand Positioning & Identity Development

5. Digital & Social Media Branding

6. Global Branding and Cross-Cultural Branding

7. Brand Equity Measurement

8. Retail & Luxury Brand Management

9. Advertising, PR & Media Planning

10. Brand Analytics and ROI

11. Capstone Project on Brand Development

Detailed Course Content (Semester-Wise):

Semester 1: Foundations of Management & Branding

• Principles of Management

• Organizational Behavior

• Principles of Marketing

• Consumer Behavior

• Managerial Economics

• Business Communication

Semester 2: Core Branding Concepts

• Strategic Brand Management

• Brand Positioning & Identity

• Integrated Marketing Communication (IMC)

• Market Research & Data Analytics

• Financial Management for Marketing

• Business Law

Semester 3: Digital, Global & Luxury Branding

• Digital Brand Management

• Social Media & Influencer Branding

• Global Branding Strategies

• Luxury & Retail Brand Management

• Public Relations & Media Planning

• Branding in Emerging Markets

Semester 4: Practical Implementation & Capstone

• Brand Equity & Valuation

• Brand Portfolio Management

• Ethical & Sustainable Branding

• Brand Crisis & Recovery Strategy

• Internship / Industry Project

• Capstone Project / Dissertation