📘 Course Title:

MBA in Innovation and Design Thinking

📖 Course Description:

The MBA in Innovation and Design Thinking is a future-forward management program designed to nurture innovative leaders and creative problem-solvers. This program blends traditional business knowledge with cutting-edge design thinking methodologies to solve real-world challenges, build user-centric products, and drive business innovation.

This course is ideal for professionals aiming to lead innovation in startups, corporate strategy teams, R&D divisions, or entrepreneurial ventures.

🧠 Core Topics Covered:

1. Fundamentals of Innovation Management

2. Principles and Process of Design Thinking

3. Human-Centered Design

4. Creative Problem Solving Techniques

5. Business Model Innovation

6. Prototyping & Testing Strategies

7. Market Research & User Empathy

8. Digital Transformation & Innovation

9. Managing Creativity in Organizations

10. Innovation Strategy and Policy

11. Entrepreneurship and Venture Building

12. Capstone Project / Innovation Lab

🗂️ Course Structure:

• Duration: 2 Years

• Mode: Online / Distance / Hybrid (depending on the university)

• Eligibility: Graduation in any stream from a recognized university

• Internship/Project: Mandatory Innovation Lab or Capstone Project

• Assessment: Assignments, Case Studies, Live Projects, Examinations

🧪 Learning Outcomes:

After completing the program, students will be able to:

• Apply design thinking tools to solve complex business problems

• Drive innovation in product/service design and business models

• Lead cross-functional teams in innovation projects

• Build strategies that balance feasibility, viability, and desirability

🎓 Ideal Career Paths:

• Innovation Manager

• Product Designer / UX Strategist

• Business Innovation Consultant

• R&D and Design Thinking Lead

• Design Thinking Trainer / Facilitator

• Entrepreneur / Startup Founder

🏛️ Top UGC-Approved Universities Offering the Course (Online/Distance):

❓ Sample Quiz Questions:

1. What is the primary goal of design thinking?
   a) Reduce costs
   b) Maximize profits
   c) Solve problems creatively with a human-centered approach
   d) Automate operations

2. Which of the following is NOT a phase in the design thinking process?
   a) Empathize
   b) Ideate
   c) Profit
   d) Prototype

3. True or False: Design thinking is only useful in product design, not in business strategy.
   → False

4. What is the role of prototyping in design thinking?
   a) Validate user needs
   b) Build high-cost final products
   c) Replace testing
   d) None of the above